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Program Design

  • Starts in May
  • 2 months ideas generation at Babson College, USA
  • 10 months experience-based learning at Bangkok University (city campus), Thailand


Program  Duration

            The M.M. (Entrepreneurship) is a one-year program operated on a semester system. There are two regular semesters and one summer session in each academic year. A semester is of at least 15 weeks and the summer session is of 8 weeks. Only a limited number of courses may be offered in the summer session. Students must complete the graduate program in not more than five years.



Satisfactory Program Completion

            To satisfy the requirements of  the Master of  Management (Entrepreneurship), students must complete 39 credit hours as follows:


Preliminary Courses    Non Credit
Core Courses 27      credits
Elective Courses  9      credits
Independent Study 3      credits
Total 39      credits

To complete the M.M. (Entrepreneurship) degree, students must:


  1. Have a satisfactory attendance record. In order to be graded in any courses, students  must have attended  not less than 80% of the classes in that course. The approval of the Director of Administration of School of Entrepreneurship and Management is required, otherwise.
  2. Fulfill the requirements with a cumulative grade point average of not less than the equivalent of a “B” average.
  3. Pass both the written and oral comprehensive examinations.


Preliminary Courses (Non Credit)

Students with no or limited previous studied in ‘Entrepreneurship’ and ‘English Skill’ will be required to take some or all of the following courses:

PL 151                        English for Graduate Studies in Entrepreneurship

PL 152                        Introduction to Entrepreneurship


Core Courses

ET 611 Practicum 1 : Entrepreneurial Creativity and Idea Generation 3 credits
ET 612 Developing Entrepreneurial  Opportunities 3 credits
ET 613  Entrepreneur as Leader and Team Player  3 credits
ET 614 Social Entrepreneurship by Design 3 credits
ET 615 Entrepreneurial Marketing in Digital World  3 credits
ET 621 Practicum 2 : Developing Entrepreneurial Business Plan 3 credits
ET 622 Entrepreneurial Business Planning 3 credits
ET 623 Accounting, Taxation and Finance for Entrepreneur 3 credits
ET 624 Business Strategy and Growth 3 credits
ET 631 Networking and Negotiation for Entrepreneur 3 credits
ET 632 Selling and Business Regulation for Entrepreneurship 3 credits
ET 633 Trans-generation Wealth Creation 3 credits
ET 636 Small Business Management for Entrepreneur 3 credits



Course Descriptions

Preliminary Courses (Non Credit)


PL 151            English for Graduate Studies in Entrepreneurship                                   3 credits

                        This course is designed to prepare students with a comprehensive view of entrepreneurial English such as vocabulary, terms, and phrases that are frequently and commonly used. The students will be practicing through communication, reading comprehension, and both business/academic writing for entrepreneur.


PL 152            Introduction to Entrepreneurship                                                             3 credits

                        This course is the introduction of entrepreneurial concept, meaning, and role. The students will learn about the basic business management techniques that are necessary for being an entrepreneur. Also the students will study the involvement of both private and public organizations in entrepreneurship development, and discuss the future economic trends according to the current economic and political situation.




Core Courses (27 credits)


ET  611          Practicum 1 : Entrepreneurial Creativity and Idea Generation                   3 credits

                        This is an experiential course where is an experiential course where students begin the process of New Venture Creation.  During Practicum 1, students will form project teams and begin to generate business ideas.  They will learn how to work in teams, use creativity techniques, and develop idea generation skills.  Each part of the Practicum will support classroom learning and encourage writing personal journals. Each student will be member of two teams, a business team and a creating team. By the conclusion of Practicum 1, each business team will have developed a business idea and start a feasibility analysis. Students will experience creative and creation processes and as a result learn the relationship between creativity, entrepreneurship and the entrepreneurial process.


ET  61        Developing Entrepreneurial Opportunities                                                   3 credits

                        This course provides students with an overview of opportunity assessment and the entrepreneurial process that will enable them to define, develop and promote innovative initiatives, either through the creation of a new for-profit or non-profit venture or as a value added component to an existing venture or within the corporate environment. The course explores the basic elements of idea generation, the entrepreneurial process, and the innovative business model, through readings, lectures, case analysis and discussion. This is a tactical and results oriented exercise, designed to be applied to new venture concept or to discover a fresh and innovative approach to a ‘current and real-world’ business problem. Graduates will be equipped with the capability to adopt innovative approaches subject to given circumstances in order to launch the business implementation plan.


ET  61        Entrepreneur as Leader and Team Player                                                   3 credits

                        This course explores the challenges of leading others through influence. Attention is given to leading up, down, and across the organization. Through cases, readings, experiential activities, practice in developmental coaching, field projects, and colleague feedback, students gain greater insight and skill in leading. Topics include behavior of effective leaders, the use of vision, power and influence strategies, building high performance teams, crisis management, organizational politics, and dealing with multiple stakeholders. As one of learning outcomes, we expect the students to become aware of their own feelings and attitudes about power and examine their own leadership style, and consequently master a new model of leadership, applying it to their own assumptions and style.


ET  614          Social Entrepreneurship by Design                                                               3 credits

                        Social Entrepreneurship by Design (SED) integrates stakeholder collaborative design and entrepreneurship for the purpose of developing new products or services that contribute to the solution of a social problem. Designing of new products and services for social sectors adds layers of complexity because both economic and social value must be generated for multiple stakeholder groups. Students identify the most salient stakeholders and include these in the design process. Solving social problems typically requires collaboration, partnerships, alliances, and even special funding. As a result, understanding the social problem from multiple stakeholder perspectives is an essential component of the entrepreneurship process.


ET  615          Entrepreneurial Marketing in Digital World                                                  3 credits

                        This course is intended as a practical workshop and guide for starting small companies. The course is interdisciplinary and covers topics ranging from strategic marketing to finance and leadership. It contains hands-on guidance and instruction in the process of tuning one’s business plan, value proposition and strategy so as to achieve short term success.  This is not a theory based course, but rather a course based upon the real life experiences of the process of developing business and marketing plans. The main objective of the course is to move away from the abstract and closer to the real environment, which means to actually push the plans forward with potential customers and channel partners.


ET 621           Practicum 2 : Developing Entrepreneurial Business Plan                             3 credits

                        Practicum 2 is a hand’s on, just in time, learning activity based course, intended to help students go through the different steps required by their Business Planning. There are five sequential learning lessons  for students to pursue. They are (i) the proof of concept, (ii) learning from entrepreneurs, (iii) understanding sources of funding, (iv) competition benchmarking, and (v) value chain analysis. The students will continue developing their own personal journals describing in detail their learning experience. This Practicum is aimed to help students go through business planning stage. This stage comes before launching the business venture and requires careful preparation.


ET 622           Entrepreneurial  Business Planning                                                             3 credits

                        This course moves from “Thinking” to “Action” and starts laying out “Launch strategy”.  Students will complete a full plan covering all aspects of opportunities, from industry to customer, from a market to operations plan, capping it off with five year pro forma financials.  The course objective is to investigate the concepts, tools, and practices of entrepreneurship, especially in connection with : identifying new venture opportunities (versus idea) ; evaluating the viability of the new venture ; financing, starting and operating the business.


ET 623           Accounting, Taxation and Finance for  Entrepreneur                                3 credits

                        This course investigates the concepts, tools, and practices of managerial accounting that support the functions of planning and control within an entrepreneurial venture. Specifically, the course will concentrate on the various nature of costs, determining costs relevant to a specific decision, the assignment of resource costs to objects of management interest (cost objects), planning for a short-term (one year) horizon, and evaluation of actual results relative to management’s plan. The students will also learn about corporate tax and its applications. Additionally, the course aims to provide students with the capability to assess and develop financial plan for business formation and a variety of business operation. Fundamental topics include venture capital, growth strategies and wealth management.


ET 624           Business Strategy and Growth                                                                  3 credits

                        This is a foundational course in strategy, management, and growth.  It takes the perspective of senior managers and looks at a firm in its entirety.  The concepts covered are relevant for established firms as well as startups. Using case discussions, readings, and a team project, the course will familiarize you with essential and widely-used concepts and analytical approaches in strategy and management. Conceptually, we will move from macro to micro analysis as the semester progresses: from considering factors external to a company to those internal to it; from analyzing countries, macro-environments, industries, and competition to looking at a company’s resources, capabilities, structure, systems, and processes; from competitive and collaborative interactions to various kinds of strategies;  and from issues of strategy content to those dealing with strategy execution. 




Elective Course (9 credits)


ET  631          Networking and Negotiation for  Entrepreneur                                        3 credits

                        The purpose of this course is to help students better understand the theory and processes of negotiation and to develop the skills to negotiate successfully in a variety of business settings.  These relate to the broad spectrum of negotiations that business professionals face with colleagues, employers, employees, clients, competitors, and others. Example issues include purchase and sale transactions, contract negotiations, salary negotiations, workplace disputes, inter-organizational relationships, multiparty private/public  negotiations, and negotiations regarding organizational change. The course addresses both the theory and the practice of negotiation. Students will learn not only from the lectures, but also from their own negotiating experiences inside and outside the classroom, and from their classmates’ experience.


ET  632           Selling and Business Regulation for Entrepreneurship                            3 credits

                        The success of entrepreneurs depends on selling, attracting employees, and to convince friends, relatives, and venture capitalists to provide funds, and most important to sell to potential customers. The course will focus on the professional selling process - identifying opportunities, gaining access to decision makers, building relationships with decision makers and influencers, presenting value proposals, handling resistance and objections, and completing the sale. 

                        Relatedly, the students will need to be introduced legal issues as they pertain to business with special focus on laws which pertain to selection of corporate form and formation, cand enforcing contracting, developing and protecting intellectual property, torts in the business context, litigation and bankruptcy.

                        The purpose of this course is to combine these two sets of knowledge in establishing and operating business as efficient as possible, as far as commercial law is concerned.


ET  633          Key to Success in Family Business : Strategies for                                   3 credits

                        Trans-generational Wealth Creation                                                       

                        This course is a foundational course that systematically explores the entrepreneurial process within the context of the family.  More importantly, it provides students with an integrated theory and practice approach to the family as entrepreneur.  Families who act as entrepreneurs must learn how to pass on the mindset and methods for creating new streams of wealth across many generations - not simply passing the business to the next generation. We refer to this practice as transgenerational entrepreneurship and wealth creation. In this course, students will learn what is required for family businesses to establish transgenerational entrepreneurship practices and create transgenerational wealth. As an overview course, it provides students with a better understanding of the issues impacting continuity and long-run growth in family firms.  Students will have the opportunity to interact professionally with families through cases, live presentations, and assessments that they will conduct on their/a family company.


ET  634          Entrepreneurial Business Communication                                                3 credits

                        This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication. By the end of this course, students are expected to have developed interpersonal skills in terms of writing techniques, oral presentation, and body language.


ET  715          Independent Study                                                                                  3 credits

                        Study of selected topics in Entrepreneurship